WUF Basel 2024: Redefining Creative Culture
WUF Basel 2024 brought together leading voices in contemporary art and culture during a press-only event at Bar Rouge on June 11-12.
The experience connected journalists with pioneering creators, highlighting emerging narratives and shaping the future of creative expression.
On June 11 and 12, 2024, WUF (We Understand the Future) launched its inaugural event in Basel with a strong focus on cultural journalism and artistic innovation. In partnership with ArtsLife and La Lettura (Corriere della Sera), the exclusive press-only event spotlighted emerging creative voices, fostering a dialogue between art, technology, and media. Hosted at the iconic Bar Rouge, WUF Basel 2024 offered an immersive experience that celebrated contemporary creativity, bridging the gap between artistic expression and leading cultural publications.
WUF Basel 2024 presented a rich showcase of emerging and established voices in art, media, and technology.
The exhibition showcased works from renowned international artists, including Jesse Draxler, Skygolpe, Andrea Bonaceto, Max Papeschi, Nazareno Biondo, Paul Sears, Gammatrace, Leander Herzog, Ana María Caballero, P1xelfool, Woc, Fosco Valentini, Fabio Giampietro, and Joe Pease, culminating in a collective exhibition dedicated to Fakewhale.
WUF Basel went beyond visual art, activating the WUF Studio for a series of live podcast recordings and panel discussions. Key figures like Paolo Manazza (ArtsLife) and Gianluigi Colin (La Lettura – Corriere della Sera) joined the conversation, amplifying the event's focus on media-driven narratives.
WUF Studio In Collaboration with ArtsLife
At WUF Basel 2024, the WUF Studio hosted a series of exclusive interviews in partnership with ArtsLife as the official media partner. Throughout the event, the studio became a vibrant platform for meaningful conversations, featuring key voices from the worlds of art, design, architecture, and media.
Setting a New Standard for Press-Only Events
WUF Basel 2024 established itself as a groundbreaking press-only event, attracting over 250 leading journalists from the worlds of art, fashion, design, and media. Hosted at the iconic Bar Rouge, the event provided an exclusive platform for the most influential voices in contemporary creative culture to connect, engage, and report on the evolving intersections of art, technology, and innovation.
Through carefully curated exhibitions, in-depth interviews, and live talks at the WUF Studio, the event offered journalists unparalleled access to emerging narratives and key industry figures. Media partnerships with ArtsLife and La Lettura amplified the event’s reach, ensuring that the stories born at WUF Basel resonated across leading cultural platforms.
