WUF Basel 2025 Celebrating Paper
WUF Basel 2025 transformed the 30th floor of Bar Rouge into a curated sanctuary dedicated to the printed page. A two-day event focused on cultural publishing, artistic dialogue, and tactile storytelling, it redefined the role of paper in the digital age.
The experience gathered editors, artists, and thinkers around books as physical memor, reframing the book not just as a vessel of content, but as a medium of expression.
On June 17 and 18, 2025, WUF (We Understand the Future) returned to Basel with Celebrating Paper, a new editorial-led format curated to explore the cultural force of print in contemporary creative discourse.Hosted at the iconic Bar Rouge, the event served as a gathering point for WUF Members only, spotlighting publishing as an artistic act. Through installations, printed matter, and live dialogue, Celebrating Paper became an invitation to rethink the materiality of knowledge and the future of cultural memory
WUF Basel 2025 presented a curated constellation of voices and editorial practices across art, architecture, photography, and media.
At the heart of Celebrating Paper, Jesse Draxler’s site-specific installation U&Air Basel suspended books in mid-air, turning the Lounge into a floating archive and inviting reflection on the book as both medium and memory. In parallel, Enrico Rassu’s Don’t Call Me Fotografo expanded the exhibition into a critical investigation of photography and identity, reinforcing the role of printed matter as a space for authorship and experimentation.
Alongside these installations, WUF presented a curated selection of publications that included Fragments by Andrea Bonaceto, Urban Singularity by Fabio Giampietro, prompt by Paul Sears, Digital Maieutics by Skygolpe, No News Good News and La Lettura Cento by Gianluigi Colin (with Antonio Troiano), as well as standout titles by FMR Edizioni, Fakewhale, and the WUF Curatorial Team. Together, these works created a constellation of voices that elevated publishing to the level of artistic and spatial discourse
WUF In Collaboration with Corriere della Sera
Throughout the two days, the WUF Studio & Lounge underscored the editorial dimension of Celebrating Paper, reinforcing the value of print in contemporary discourse. As the official media partner, Corriere della Sera contributed to elevating the curatorial narrative of the event, bridging publishing and legacy media in a shared space of cultural relevance.
Redefining the Role of Print in Contemporary Culture
WUF Basel 2025 welcomed its community of Members into an exclusive environment designed to reassert the value of physical publishing in an increasingly digital world.
Held on the 30th floor of Bar Rouge, the event unfolded through a curated selection of publications, spatial installations, and a dedicated Lounge space offering complimentary production support and hospitality. Strategic partnerships with Corriere della Sera (official media partner), PRNTD, Valuart, Fakewhale, and Mioo Tech reinforced the event’s editorial ambition, affirming WUF’s commitment to redefining publishing as a cultural act